Electronic Commerce (e-Commerce): A tool to enhance Profitability


Faculty, Surya School of Business Management

It is right to say that E-commerce is one of the tools used to improve productivity and profitability of an association. Basically it is a type of business model where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Referring to all forms of transactions relating to commercial activities, it draws on technologies such as Mobile commerce, electronic funds transfer, supply chain management, Internet marketing , online transaction processing, inventory management and automated data collection systems.
E-commerce is playing vital role in our day to day life also. Due to our busy schedule, we are not able to move out to market to purchase different products and services. Through internet we are able to search various products and make selection as per our satisfaction level. It helps us to feel relaxed and reduce our stress resulting in good output.
There are myriad advantages of e-commerce to Business. It support the transfer of information from the buyer to the seller electronically. It assists in data management hence facilitating easy exchange of information. It also authenticate the source of information and guarantees the integrity and privacy of information .
Domains of e-Commerce and Digital Marketing
B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), B2G (Business-to-Government)

The students at Surya World are also engaged in various business activities performed on the internet. In order to give them practical exposure some of the activities include purchasing books over internet, placing different orders, using Automatic Teller Machine ( ATM) for withdrawal of funds. ATM machines of different banks are also installed in the campus for easy withdrawals.





                                                            Faculty, Surya School of Business Management                                               


Internet marketing, also referred to as i- marketing, online-marketing, e- marketing, can be defined as the marketing of products or services over the Internet.  The Internet has brought media to a worldwide audience. . Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media; however it includes management of digital customer data.

Advertising through the internet helps to build relationships between consumers and brands. Internet marketing is closely related to various concepts like e-commerce, where products are sold to consumers without any intermediary. It is very a useful means for the companies to advertise their products and services online. The targeted people in a particular country or state can easily surf their likings or their intrest regarding a particular product. Auctions through internet have come up as a fruitful business. Some such auction sites are eBay, OnlineAuction, eBid, ePier etc. Almost all the products that we buy at  brick and mortar stores are easily available and being sold on  various web sites where  people can shop like Myntra.com, Snapdeal.com, Jabong.com etc.

Internet marketing ties the creative and technical aspects of the internet, together with designing and development of the product and sales. Internet marketing and online advertising efforts are usually used in combination with traditional types of advertising like radio, television, newspapers and magazines.

Online marketing requires stressing on different strategies which ultimately help an association to get success. Click here to know more about internet marketing.