The Value of Industrial Visits

Upasana Goyal

Faculty, Surya School of Business Management

“Nothing ever becomes real till it is experienced”- John Keats

Industrial visit is a part of the educational tour as well as professional course, during which students visit companies and get insight of on the internal working environment of the company.It provides students with an opportunity to learn practically through interaction, working methods and employment practices. Moreover, it gives exposure from an academic point of view. Industry visits sensitize students to the practical challenges that organizations face in the business world. Industrial visits also give greater clarity about various management concepts for students as they can practically see how these concepts are put into action.By visiting the shop floor they get to understand the risky conditions in which workers work, the people management challenges involved in managing workers apart from getting hands-on technical knowledge.


The student involvement at all stages of the industry visit motivates them and helps them take full advantage of all learning opportunities presented. This brings a different dimension to students’ learning, which they cannot gain in the classroom as well as helping to bridge the gap between industry and academia.

  • Exposure to better industrial and business practices in progressive economies.
  • Get to know  business skills in a global context encouraging cultural interaction
  • Visits to manufacturing firms are useful for students to understand the nuances and realities of the shop floor, which in itself is a rare exposure.

Every year Surya World organizes industrial visits of students for enhancing their knowledge regarding different kind of fields. It provides confidence as well as overall personality development to the students. An industrial visit was recently organized by Surya School of Business Management, for the students of MBA, BBA and B.Com to Kudos Chemie Ltd.(Manufacturer of Caffeine Theophylline and other Chemicals), Derabassi. The students learnt about the production and operations management in Kudos Chemie Ltd. The company also has their own school for the village children and the socially suppressed backward caste people, arranged medical camps, blood donation camp etc, which enlighten their Corporate Social Responsibility (CSR).



Electronic Commerce (e-Commerce): A tool to enhance Profitability


Faculty, Surya School of Business Management

It is right to say that E-commerce is one of the tools used to improve productivity and profitability of an association. Basically it is a type of business model where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Referring to all forms of transactions relating to commercial activities, it draws on technologies such as Mobile commerce, electronic funds transfer, supply chain management, Internet marketing , online transaction processing, inventory management and automated data collection systems.
E-commerce is playing vital role in our day to day life also. Due to our busy schedule, we are not able to move out to market to purchase different products and services. Through internet we are able to search various products and make selection as per our satisfaction level. It helps us to feel relaxed and reduce our stress resulting in good output.
There are myriad advantages of e-commerce to Business. It support the transfer of information from the buyer to the seller electronically. It assists in data management hence facilitating easy exchange of information. It also authenticate the source of information and guarantees the integrity and privacy of information .
Domains of e-Commerce and Digital Marketing
B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), B2G (Business-to-Government)

The students at Surya World are also engaged in various business activities performed on the internet. In order to give them practical exposure some of the activities include purchasing books over internet, placing different orders, using Automatic Teller Machine ( ATM) for withdrawal of funds. ATM machines of different banks are also installed in the campus for easy withdrawals.




                                                            Faculty, Surya School of Business Management                                               


Internet marketing, also referred to as i- marketing, online-marketing, e- marketing, can be defined as the marketing of products or services over the Internet.  The Internet has brought media to a worldwide audience. . Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media; however it includes management of digital customer data.

Advertising through the internet helps to build relationships between consumers and brands. Internet marketing is closely related to various concepts like e-commerce, where products are sold to consumers without any intermediary. It is very a useful means for the companies to advertise their products and services online. The targeted people in a particular country or state can easily surf their likings or their intrest regarding a particular product. Auctions through internet have come up as a fruitful business. Some such auction sites are eBay, OnlineAuction, eBid, ePier etc. Almost all the products that we buy at  brick and mortar stores are easily available and being sold on  various web sites where  people can shop like,, etc.

Internet marketing ties the creative and technical aspects of the internet, together with designing and development of the product and sales. Internet marketing and online advertising efforts are usually used in combination with traditional types of advertising like radio, television, newspapers and magazines.

Online marketing requires stressing on different strategies which ultimately help an association to get success. Click here to know more about internet marketing.

Parents’ Guide to Higher Education at Surya World

As a parent or guardian of someone who is in the phase of choosing the right course and university for him / herself; you will find this article helpful to assist them make the big decision.

We understand the importance of parents helping and supporting their children choosing the best university for them. This is the top most reason why we came up with this most awaited guide for parents. Not every family in India has personal experience of higher education; that’s why it is sometimes difficult to choose from bewildering array of courses and universities. Respecting the decision which will have profound and long-lasting effect on your son / daughter’s life, this guide will help you go through the process of choosing the right course and university suggested by renowned experts (the guide has been developed by top education, psychology and industry experts).

Going to a university is a big decision with so many options of courses and institutions in front of your son / daughter which makes you sometimes think about the need of higher education.

Now the biggest question arises is Why to go for higher education?

Top 5 reasons to choose higher education

  1.  Improve career prospects: Competition in the job market is fiercely growing and a degree will give your child the best possible start to their professional life. College graduates are more likely to make more than those who completed only high school; they are tend to develop with a higher pace in their chosen career than a non-graduate. Lots of jobs require specialized training and experience which your child can only receive at college via a number of training and internship programs.
  2.  Increase earning potential: A degree from Surya World will give your child the edge when it comes to competing for jobs.
  3. Individual Growth: College is freedom! When you attend college, you are free to live by your own; you have the rights to make some of the most important decisions of your life. This is the process of gaining independence and develops self-confidence. It is not only about knowledge of their chosen subject but they will also enjoy all the other aspects of student life as well. Joining student clubs and societies at campus give them opportunities to rise and become a perfect individual.
  4. Finding direction: Sometimes your child is confused of finding a right direction or choice of career. At university, your child has a special mentor to personally guide and assist him / her time to time in taking the biggest decisions of life. The mentor keeps analyzing the personality and interest areas of every student so that students gain right knowledge and experience most suitable for their career.
  5. Create ever-lasting memories: Be it academic achievement or one time your child goes to travel with his / her friends and teachers, all these will be the life lasting memories for him / her. Studying and living in a university is a first time experience for students and your child will find that it is a great way to establish friendships. Surya World is proud of its multi-cultural campus where your child will enjoy life with students from around the globe.  

How to choose right college/university for your child? Continue reading

How Surya World celebrated 67th Indian Independence Day

The day when all the students and faculty members gather to pay tribute to the great Indian freedom fighters and revolutionists. The day when students with various talents come forward to write, present, create, sing, and dance on patriotic themes. Yes, we are talking about 15th August, Indian Independence Day. Surya World celebrated the prestigious 67th anniversary with extreme charm, grace and pride.


Click to see more photos

Students under the guidance of very supporting faculties decorated whole of the campus in tri-colour (Indian flag, balloons, handmade posters, etc). Every face was reflecting the sense of pride, the sense of honor. Continue reading

Student of the Year – Debating Challenge


Do you know how to think out of the box, talk about issues and try to figure out how to solve them? Do you know how to stand up for yourself without resorting to violence? Do you want to be the first debater student of the year of your region? Surya World is now on hunt for the Student Of The Year – 2013 among 2000+ high school students.


Continue reading

International Team of Student of the Year Challenge

Hello everyone! In the previous post you have found out about Student of the Year Challenge and how the idea of this festival comes up. But we all know that a big part of the success of an event depends on the organizing team behind it.

So, we wanted to make sure that we have the best organizing team, in order to have the best youth festival for you. And we did not wanted to stop only at making sure we have talented people working for this event, we also wanted to have talented international people that will join the organizing team with their vast ideas.

SOTY teamD2W1

Now, it is time to meet our internationals: Adriana and Ovidiu from Romania, Katia from Estonia, Marta from Costa Rica, Adriano form Brazil, Mina from Egypt. Yes, they are all from far away countries. And they all joined Surya World in order to develop the best events, programs, opportunities for young people.

If you think it is challenging, you are totally right! Imagine that each one of them has its own way of working, each one of them express things differently, each one of them is trying to adapt to the Indian culture. But what they have told us is that, besides all the challenges being part of this team is an amazing experience! Because you learn so many things about other cultures, you start understanding people around you better, you learn how to communicate more efficiently…and most important, you come up with ideas that you have never thought before.

So, here you have, people from 3 different continents (Europe, Latin America, Africa) working together with Indian people in order to organize this festival. And more important for you to know as a future participant to the event, is that you might be sure Student of the Year Challenge is going to be a great festival because all these people from all these countries are trying to come up with the best ideas for you, making the event more challenging and enjoyable.

In the next posts you are going to find out details about each competition, in order to help you choose what fits you best!!

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