Electronic Commerce (e-Commerce): A tool to enhance Profitability


Faculty, Surya School of Business Management

It is right to say that E-commerce is one of the tools used to improve productivity and profitability of an association. Basically it is a type of business model where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Referring to all forms of transactions relating to commercial activities, it draws on technologies such as Mobile commerce, electronic funds transfer, supply chain management, Internet marketing , online transaction processing, inventory management and automated data collection systems.
E-commerce is playing vital role in our day to day life also. Due to our busy schedule, we are not able to move out to market to purchase different products and services. Through internet we are able to search various products and make selection as per our satisfaction level. It helps us to feel relaxed and reduce our stress resulting in good output.
There are myriad advantages of e-commerce to Business. It support the transfer of information from the buyer to the seller electronically. It assists in data management hence facilitating easy exchange of information. It also authenticate the source of information and guarantees the integrity and privacy of information .
Domains of e-Commerce and Digital Marketing
B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), B2G (Business-to-Government)

The students at Surya World are also engaged in various business activities performed on the internet. In order to give them practical exposure some of the activities include purchasing books over internet, placing different orders, using Automatic Teller Machine ( ATM) for withdrawal of funds. ATM machines of different banks are also installed in the campus for easy withdrawals.



Neha Mehandiratta

Faculty, Surya School of Business Management

Child labour is work that harms children or keeps them away from attending school. Around the world and in the U. S., growing gaps between rich and poor in recent decades have forced millions of young children out of school and into work. The International Labour Organization estimates that 215 million children between the ages of 5 and 17 currently work under conditions that are considered illegal, hazardous or extremely exploitative. Underage children work at all sorts of jobs around the world, usually because they and their families are extremely poor. Large numbers of children work in commercial agriculture, fishing, manufacturing, mining, and domestic service. Some children work in illicit activities like the drug trade and prostitution.

Child labour involves following characteristics:

  • Violates a nation’s minimum wage laws
  • Threatens children’s  physical, mental or emotional well-being
  • Involves intolerable abuse, such as child slavery, child trafficking, forced labour, or illicit activities
  • Prevents children from going to school



Initiatives Taken By Unicef (The United Nations Children’s Fund)

UNICEF uses the Convention on Rights of the Child (CRC) ,which articulates child labour as “any work that is likely to be hazardous or to interfere with the child’s education, or to be harmful to the child’s health or physical, spiritual, moral or social development”, as the foundation of its work in India.

In line with this framework, UNICEF India, in partnership with central and state governments, as well as with NGOs and other key groups, is implementing initiatives aimed to build a protective environment in which children can live and develop according to their fundamental rights. Translated into action, this approach led to a programme whose main scope is the progressive elimination of ALL forms of child labour to comply with the CRC ratified by India in December, 1992.

UNICEF hopes the World Day against Child Labour (WDACL), which is observed worldwide on or around 12 June each year, serves as a catalyst for the growing worldwide movement against child labour.

Surya world is an academic institution. It provides education to children and increases their knowledge and makes them capable to choose their career. Different courses are also provided like management courses and engineering courses. Committing their support to UNICEF’s MEENA, an initiative to save the girl child, Surya World observed National Girl Child Day in Chandigarh by organizing a painting competition and a rally among the slum dwelling girl children of the nearby Kajheri village. In a tie-up with Society for Social Health (NGO) working for the needs of the slum girl children, Surya World oriented the participants about the rights of the Girl child. On this occasion cash prizes were given to the winning entries of the painting competition.



   Sarveer Kaur
Faculty, Surya School of Business Management

When discussing social groups, a group is said to be in a state of cohesion when its members possess bonds linking them to one another and to the group as a whole. Cohesion can be more specifically defined as the tendency for a group to be in unity while working towards a goal or to satisfy the emotional needs of its members. Cohesive groups include sports teams, work groups, military units, fraternity groups, and social groups. The bonds that link group members to one another and to their group as a whole are not believed to develop spontaneously. Cohesiveness among group members develops from a heightened sense of belonging, teamwork, interpersonal and group-level attraction. Similarity of group members has different influences on group cohesiveness. Individuals’ similarities in background (e.g., race, ethnicity, occupation, and age), attitudes, values and personality traits have generally positive association with group cohesiveness. In addition, similar background makes it more likely that members share similar views on various issues, including group objectives, communication methods and the type of desired leadership. Group performance, like exclusive entry, increases the value of group membership to its members and influences members to identify more strongly with the team and to want to be actively associated with it. Some groups may have a stronger cohesion-performance relationship than others. Smaller groups have a better cohesion-performance relationship than larger groups. People in cohesive groups experience better emotional adjustment. In particular, people experience less anxiety and tension. It has been found that people cope better with stress when they belong to a cohesive group.
In the context of Surya World Institutions of Academic Excellence, group cohesiveness can be found in each and every horizon of faculty and student workforce dynamics. Every event organized in the college witnesses high levels of group cohesiveness. The latest to recall is Athletic Meet in which both students and faculty participated enthusiastically and demonstrated how group cohesiveness can lead to the victory.

Strengthening Women’s Position in the World- Celebrating International Women’s Day

Ruma Mehta
Faculty, Surya School of Business Management

Starting with the opening words of great Mahatma Gandhi:

“Woman is the companion of man, gifted with equal mental capacity…..
If by strength is meant moral power, then woman is immeasurably man’s superior….
If non-violence is the law of our being, the future is with women……”


It is right to say that position of women is improving with leap and bounds. If we talk about the past scenario, it was like that the woman were not allowed to come out of their homes, talk to any person else than their family members, were forced to do things whether they like or not and many more. But today time has changed; it is humanizing their power making them more strong and powerful.
Even there is celebration of Women day both at national and international level so as to make them realize their values and importance in the society. Upcoming is International Women Day on 8th March, 2014 and it will be celebrated with great pomp and show at different platforms. International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.
Women really deserve this celebration because it’s their confidence only that help them to perform best at all points of time. From our Indian society only we have lot many examples of Women giving their excellent performance in all spheres.
To share some of few examples we have Mrs. Shikha Sharma the Managing Director & CEO of Axis Bank . She is the Chairperson of Axis Asset Management Company Limited, Chairperson of Axis Bank UK limited, Axis Capital Limited and Axis Private Equity Limited. Moving ahead we have Ms Chandra Kochhar working as the Managing Director and Chief Executive Officer of ICICI Bank Limited, India’s second-largest bank and the largest in the private sector. She is widely known for her role in shaping the retail banking sector in India and for her leadership of the ICICI Group, as well as her contributions to various forums in India and globally. This shows that women are really stepping ahead of men. They are getting opportunities to excel in life.
To recognize the spirit of womanhood, Surya World also celebrates Women’s Day with great fervor. This is the platform where female staff members are given a chance to show case their talent and represent themselves in various fields. The Institute works hard to show respect towards women employees. This not only boosts up their morale but also makes them feel strong and enthusiastic.



Neha Mehandiratta

Faculty, Surya School of Business Management


India is now the world’s third biggest emitter of CO2, after China and the US….The fact seems alarming, but it is true!

A ‘carbon footprint’ is a measure of the greenhouse gas emissions associated with an activity or group of activities. Nearly everything that we do produces greenhouse gas (GHG) emissions either directly or indirectly. The most important greenhouse gas produced by human activities is carbon dioxide. Direct GHG emissions sources are often easy to identify – for example burning fossil fuels for electricity generation, heating.

India and China are among the world’s biggest contributors to fossil fuel emissions with India’s carbon dioxide discharge increasing by a whopping 7.7 percent last year

“Based on estimates of economic activity in 2013, emissions are set to rise 2.1 percent in 2013 to reach 36 billion tones of CO2,” the annual analysis by Global Carbon Project reported.

As responsible citizens, we should make individual efforts to reduce our carbon footprint on the environment. Here are some easy ways in which we can contribute towards the environment:

  • Walk whenever possible
  • Use a fan
  • largely avoid using the air-conditioner
  • Drink lot of water
  • Use light clothes
  • Save water (keep tap on a trickle and not a strong stream)
  • Use bath water to water the plants
  • Try to grow food and vegetables yourself
  • Use internet & Skype whenever possible for work, reduce travelling
  • Encourage public mode of transport
  • Avoid printing, if need be, use both sides of the paper
  • Try to consult reference books before using online search engines

Surya World was recently awarded Green Flag by Go Green International Organisation for their efforts towards contributing to reducing CO2 in the environment. The lush green lawns of Surya World speak tones about this mission. Click here to experience the  beautiful green lawns at Surya World.





                                                            Faculty, Surya School of Business Management                                               


Internet marketing, also referred to as i- marketing, online-marketing, e- marketing, can be defined as the marketing of products or services over the Internet.  The Internet has brought media to a worldwide audience. . Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media; however it includes management of digital customer data.

Advertising through the internet helps to build relationships between consumers and brands. Internet marketing is closely related to various concepts like e-commerce, where products are sold to consumers without any intermediary. It is very a useful means for the companies to advertise their products and services online. The targeted people in a particular country or state can easily surf their likings or their intrest regarding a particular product. Auctions through internet have come up as a fruitful business. Some such auction sites are eBay, OnlineAuction, eBid, ePier etc. Almost all the products that we buy at  brick and mortar stores are easily available and being sold on  various web sites where  people can shop like Myntra.com, Snapdeal.com, Jabong.com etc.

Internet marketing ties the creative and technical aspects of the internet, together with designing and development of the product and sales. Internet marketing and online advertising efforts are usually used in combination with traditional types of advertising like radio, television, newspapers and magazines.

Online marketing requires stressing on different strategies which ultimately help an association to get success. Click here to know more about internet marketing.


Manpreet Kaur

Faculty, Surya School of Business Management

    bhangra Punjabi folk music is highly rhythmic, and very diverse. The western region is the home of styles like dhoola and mahiya, while the popular boli style is performed different across the region. The vocals are another integral part of Punjabi music, as are instruments like the dhol, tumbi, dhad sarangi, algoza and Ektara

The Birthplace of Bhangra

The birthplace of Bhangra, Punjab is a region extending over part of Northern India and North eastern Pakistan. Translated, the name “Punjab” means the “Land of Five Rivers.” The people of the Punjab are called Punjabis and they speak a language called Punjabi. The three main religions in the area are Sikhism, Hinduism, and Islam. Around the time of the 15th Century, Guru Nanak Dev founded the Sikh religion, which quickly came to prominence in the region. The 19th Century saw the beginning of British rule, which led to the emergence of several heroic freedom fighters, the subject of many Bhangra songs. Finally, the Punjab was split between Pakistan and India at the end of British rule in 1947. This partitioning resulted in a large migration of Punjabis into the United Kingdom, which eventually led to the emergence of Bhangra in Western clubs and dance halls Bhangra is a lively form of music and dance that originated in the Punjab region in Southeast Asia. As many Bhangra lyrics reflect the long and often tumultuous history of the Punjab, knowledge of Punjabi history offers important insights into the meaning of the music. Moreover, during the last thirty years, Bhangra has enjoyed a surge in popularity worldwide, both in traditional form and as a fusion with genres such as hip-hop, house, and reggae.

Bhangra Instruments


Bhangra Today

Bhangra has come a long way in the 20th Century and has recently taken the entertainment industry by storm. In the 1970s and 1980s, many Punjabi singers from Southeast Asia and the United Kingdom emerged, setting the stage for Bhangra to become a hot new trend in dance music. Modern Bhangra artists, in addition to recording and performing traditional Bhangra, have also fused Bhangra with other music genres, such as hip-hop, reggae, house, and drum-and-bass. Surya World has a vibrant student team of Bhangra and Malwai Gidda who are bringing laurels to us wherever they perform. At Surya World, we provide students with a platform to showcase their talents in a number of ways. We organize techno- cultural events and students are also encouraged to participate in various such events being organized elsewhere.