The Mantra to Success: Customer is the King



Ruma Mehta

                                                                                            Faculty, Surya School of Business Management

To be successful in today’s competitive world each and every company should consider their Customer as the King. This definition will help companies to identify customer’s needs, providing them product and services as per their demand and get top level of satisfaction from their side.  In all respects, a satisfied customer will be happy and will   prove the quote, “A happy customer tells one friend, and unhappy customer tells everybody”.   Satisfied customer is loyal to the company and can help organization to remain competitive in the market. Hence, Customer satisfaction is a critical strategic weapon that can bring increased market share and increased profits.

 To make the customer satisfied, the relationship manager should try to champion the customer’s experience   as it is also linked to profitability.  Most of the companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.  In order to achieve high level of growth, organizations should always give priority to their customers, and focus on customer experience and their satisfaction at different level.

The MBA department at Surya World- Institutions of Academic Excellence is providing practical hands- on training to its students so that they become well- acquainted with this concept of utmost importance. Live case projects are undertaken by the students in this regard. They are given knowledge about different aspects related to customers such as keeping track of their customers, solving their problems and welcoming them at each and every level. 


7 thoughts on “The Mantra to Success: Customer is the King

  1. Thats why it is rightly said by the Orison Swett Marden

    “The golden rule for every business man is this: ‘Put yourself in your customer’s place.”

  2. its true….for their satisfaction software developers are taking review from customers at each step of development phase.

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